Marketing and Communications
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Marketing and Communications

What do YOU think when you hear this term? “Oh that’s just PR or how is THAT supposed to help us get to our goal” – whatever that goal may be. Let’s look at the definition of strategy:

 

 

Strategy strat·e·gy/ˈstradəjē/ noun

a plan of action or policy designed to achieve a major or overall aim.

“time to develop a coherent economic strategy”

 

 

We happen to have a few solid reasons of what a kick-ass marketing & communications strategy will do FOR your goal.

 

We work with you to develop the right strategy for your goal(s). Those steps include: research & assessment, revitalization market analysis, visioning & branding assessment, branding survey, workshops, implementation & action plan. We break these out into three (3) phases, to make it more manageable AND affordable for the client.

 

Phase I: Research & Assessment – Revitalization Market Analysis

  • This phase provides a roadmap for revitalization efforts. We provide a fact-based look at existing business conditions in the area as well as insight into the types of businesses that would be needed to create proper balance for becoming a destination.

 

Phase II: Visioning & Brand Assessment – Branding Survey, Workshop & Results

  • A strong vision must be supported by a strong positioning and an action plan for the vision coming to fruition. We begin with a survey followed by a Branding Workshop to understand how the town sees itself as well as how others view the town.

 

Phase III: Implementation & Action Plan – Marketing Communications Strategy

  • Using information gathered in the Phase 1 & Phase 2, we will develop a plan for presenting the town to key audiences: Residents, Businesses, Visitors & Travelers that meet objectives of driving awareness, economic development, tourism and commercial and residential growth.
Other Services

Economic Development:

Building Alliances

Community College/University Connectivity

Downtown Revitalization

Entrepreneurial Development Programs

Healthcare

International Business Recruitment

Tax Incentive Negotiations

Workforce Development

Marketing and Communications:

Branding & Corporate Identity

Marketing Strategy & Planning

Creative Strategy, Design & Writing

Website Strategy & Design

Marketing Automation Programs

Social Media Strategy & Implementation

Public Relations

Advertising and Media

Direct Marketing – Print & Digital

Blogging & Communications

Research & Assessment

Revitalization Market Analysis

Visioning & Branding Assessment

Branding Survey & Workshops

Implementation & Action Plan

Events:

Strategies: Planning, Creative Design, Marketing, PR, Social Media

Management: Client Meetings, Contractors, Logistics, Venues

Program: Script Writing

Themes: Invitations, Décor